For more than twenty years I've helped people feel at home with things that are new to them — a tricky piece of software, a marketing strategy, or a whole new way of working with AI. I've been a technical writer, a curriculum designer, a national educator, a digital marketer, and now an AI consultant, and what I enjoy most is doing that work alongside a cohesive team.
Here's the short version: I'm warm, I'm curious, and I really love what I do. There's not much I enjoy more than taking something that feels complicated and helping it finally click for someone.
I'm at my best as part of a team I genuinely enjoy — I have a lot of fun while doing excellent work, and I care just as much about being easy to work with as I do about getting great results. New tools and ideas excite me, AI very much included, but I stay practical about them. I reach for them when they make the work better for real people, not just because they happen to be new.
I love turning complicated, technical material into something people can actually learn from. Early in my career I wrote the documentation and built the curriculum behind IT and programming certification programs, and I've been designing learning experiences of one kind or another ever since.
For more than ten years I've run marketing for wellness, e-commerce, and Coaching brands, covering paid ads, conversion, analytics, and content. I pay attention to the numbers that truly matter, like profit, and I like building campaigns that feel genuinely human rather than loud.
These days I help businesses actually put AI to work instead of just collecting tools. I'm in Claude, ChatGPT, Gemini, and Perplexity every day, and my focus is always on adoption that lasts, so the people using these tools feel confident rather than overwhelmed.
I saved one coaching client $36,000 in their first 30 days, and across my full roster I helped owners win back an average of about ten hours a week.
My clients have seen around a 20% average lift in profit, not just revenue, with sales pages that convert at 8% or better against a 3% target.
I doubled the annual profit of a struggling rural organic market in 18 months, as much through brand and community as through operations.
I'm just as comfortable teaching a 500-seat seminar as I am sitting one-on-one with a single person, and I've spent two decades doing both, including training other instructors.
I help small and mid-sized businesses bring AI into their work in a way that fits how they already operate, choosing the right tools and making sure they actually stick. I build my cohort programs around hands-on practice, because people really learn this by doing it themselves, not by watching someone else.
I coached restaurant owner-operators one-on-one inside a proprietary, DiSC-based framework, getting to know how each person was wired and meeting them where they were. I always tried to be useful before I tried to be impressive, and that's usually what earned their trust.
I purchased an independent organic grocery, market, and café handling operations, hiring, brand, and the P&L. It gave me real operator credibility and a deep appreciation for everything business owners are juggling at once.
I ran paid acquisition, analytics, and content strategy for agencies, coaches, consultants, and e-commerce brands across Google and Meta. One project I'm especially fond of: I built an organic content engine for Method Climbing Gym that kept their investors engaged through the pandemic, and it's still live on their site today.
This was my first marketing role, and the one that hooked me. I launched an unfamiliar clinical modality and a first-of-its-kind device by marketing directly to practitioners, and I discovered along the way that I was genuinely good at it.
I taught clinical bodywork and anatomy to adult career changers and professionals all over the country, from packed seminar halls to quiet one-on-one sessions. A lot of my work was training other instructors and helping mid-career practitioners earn their licensure, recertification, and CEU credits.
My nearly two decades as a hands-on wellness practitioner started here, and that background still shapes how I market and teach in health and wellness today.
I got my start writing technical materials and designing curriculum for IT and programming certification programs, helping adult career-changers pick up skills that were brand new to them. It's where I first fell in love with making hard things learnable.
Certified Master Marketer (2020), along with additional marketing certifications earned the same year.
If any of this resonates with you, I'd genuinely love to hear from you. I'm always happy to start with a friendly conversation.
hello@heyangel.co